BODY CARE

Body care digital campaign featuring curated products at Sephora. Ask was to drive product sales and site traffic as well as establish look and feel for the category, as this was one of the initial pulses for body care. Campaign was delineated into 4 different categories: scents, hydrators, washes and treatments. Challenge was a pivot in messaging strategy upfront, as well as using screen grabs of motion for beauty imagery. Creative concept demonstrated intimacy, ease of use and a fun/playful experience by showing body close-ups, oddly satisfying product photography, and incorporating fun sound effects in paid social videos. This is one of the first campaigns to prominently integrate sound effects.

Contributed concept, art direction, layout and design