CANADA DAY

Canada Day digital campaign featuring Canada Day specific products. Ask was to encourage users to download the app for early access and drive product sales. Creative concepts illustrates Canada Day visual language as well as animated multi-layered compositions.

Contributed concept, storyboarding, still life art direction, animation, layout and design

 
 
 

concept sketch EXAMPLE

 
 
Canada-Day_Concept_Page_03.jpg
 
 
 

imagery EXAMPLE

 
_Leaf-1-crop.jpg

Background

Pinrose-Box-Product.jpg

Product

 
 

motion EXAMPLE

 
 
canada-day_3-2.gif
 
 

paid social assets

 
Instagram post

Instagram post

 
Instagram carousel slide

Instagram carousel slide

Instagram carousel slide

Instagram carousel slide

 
Facebook post

Facebook post

 
 

Email and site assets

Email banner

Email banner

Email banner

Email banner

 
App homepage banner

App homepage banner

 
 

promotional assets

Email beauty offers banner

Email beauty offers banner

Homepage beauty offers banner

Homepage beauty offers banner