EVERYTHING SHOWER

Hair-wash campaign featuring hot, new products at Sephora. Ask was to drive product sales and site traffic as well as illustrate options for an elevated shower routine. Creative concept demonstrated relaxation, tranquility, as well as a “pause” in one’s day. Paid social videos incorporated directions, stunning slow-motion visuals, and soothing sounds. Vibrant pastel colors delineated categories of Scalp Care, Detox Shampoos, and Masks.

Contributed sketches, concept, art direction, layout and design