foundation

Foundation digital campaign featuring curated foundation products at Sephora. Ask was to drive product sales and site traffic as well as delineate 3 different categories for foundation: mattifying, hydrating and clean. Challenge was only using sku imagery and illustrated graphics to create designed assets. Creative concept demonstrated ease of use by illustrating a metaphorical “foundation finder” through motion in paid social, organic social and email assets. Pops of color were incorporated to visually delineate categories as well as evoke a fun and lively tone.

Contributed concept, storyboarding, animation, layout and design