HAPPENING AT

Happening At Sephora campaign featuring a newly launched microsite to host in-store bookings. Pillars included in-store services, classes and events. Ask was to increase bookings and drive Hub traffic and awareness. Intent was to distinguish Happening At as its own category as well as leverage look and feel for future iterations. Creative concept depicts the unique visual language for services, classes and events, as well as a clean and minimal layout and design to demonstrate ease of use. All elements of the client journey from outside the store to inside and in the chair were considered while concepting and executing assets.

Contributed concept, storyboarding, art direction, layout and design