HOLIDAY

Holiday 360 campaign featuring holiday specific products (and more) at Sephora. Ask was to increase brand awareness, drive sales and site traffic as well as improve YOY results. Holiday was the largest campaign of the year encompassing all marketing channels throughout the business. Design systems were required to flex throughout multiple categories and assets including retail, digital, visual merchandising, etc. Creative concept was rooted in the idea that all of our broken parts can come together to create something beautiful. Graphics include artfully mended organic icons with textured layers to demonstrate approachability.

Contributed concept, illustration, animation, layout and design

ICONS