HOLIDAY

Holiday 360 campaign featuring multi-category products (and more) at Sephora. The ask was to increase brand awareness, drive sales and site traffic, and improve YOY results. Holiday was the largest campaign of the year, encompassing all marketing channels throughout the business. Design systems were required to flex across multiple categories and assets, including retail, digital, and visual merchandising. The creative concept was rooted in the idea that, in times of uncertainty, we can still find optimism, joy, and the delight of gift-giving. Graphics include puffed-up/3D icons with textured layers to demonstrate “huggability” and approachability.

Contributed concept, color palette, layout and design

ICONS