HOLIDAY

Holiday 360 campaign featuring multi-category products (and more) at Sephora. Ask was to increase brand awareness, drive sales and site traffic as well as improve YOY results. Holiday was the largest campaign of the year encompassing all marketing channels throughout the business. Design systems were required to flex throughout multiple categories and assets including retail, digital, visual merchandising, etc. Creative concept was rooted in the idea that in times of uncertainty, we can still find optimism, joy and the delight of gift giving. Graphics include puffed up/3D icons with textured layers to demonstrate “huggability” and approachability.

Contributed concept, color palette, layout and design

ICONS