JANUARY SKINCARE

January Skincare 360 campaign featuring new and exclusive skincare products at Sephora. Ask was to drive product sales and site traffic, as well as overcome the challenge of limited in store traffic due to COVID. Creative concept focused on demonstrating covetability through heroic product photography and product activation through artistic macro smear photography and “oddly satisfying” motion. Bright colors were incorporated to evoke a fun and playful tone, and a spotlight graphic was a thread used to tie in site, email and digital advertising assets.

Contributed concept, storyboarding, layout and design