More dresses than…
Out of home branding campaign featuring several exclusive dresses at Lord & Taylor. Intent was to increase awareness for the largest dress floor in New York City. Creative concept included several “More Dresses Than…” location specific anecdotes. Over 100 assets were created considering location, size and order in client journey. Assets spanned throughout New York City resulting in millions of impressions for the brand.
Contributed concept, layout and design
Subway station interior
Subway station interior
Subway station wrap
Subway station interior
Subway station beam
Subway station turnstiles
Subway station turnstiles
LIRR train interior
Taxi top