More dresses than…

Out-of-home branding campaign featuring several exclusive dresses at Lord & Taylor. The intent was to increase awareness for the largest dress floor in New York City. Creative concept included several “More Dresses Than…” location-specific anecdotes. Over 100 assets were created, considering location, size, and the client journey's order. Assets spanned throughout New York City, resulting in millions of impressions for the brand.

Contributed concept, layout and design

 
 
Subway interior

Subway station interior

Subway interior

Subway station interior

 
Station wrap

Subway station wrap

 
Subway interior

Subway station interior

Station beam

Subway station beam

Turnstiles

Subway station turnstiles

Turnstiles

Subway station turnstiles

 
Train station interior

LIRR train interior

 
Taxi top

Taxi top