MOTHER’S DAY

Mother’s Day digital campaign featuring the new Dyson dryer and packaging. Ask was to drive awareness and product sales. Creative concept illustrates Mother’s Day visual language as well as positioning the Dyson dryer as “Better Than Flowers”.

Contributed concept, storyboarding, still life art direction, animation, layout and design

 
 
 

concept SKETCH examples

 
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C2-O1.gif
sketch-1.gif
 
 

imagery examples

 
2018-04-12-dyson-dryer-carousel1-usca-dr2-1.jpg
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motion example

 
 
2018-04-12-dyson-dryer-carousel1-usca-dr2.gif
 
 

paid social assets

 
Instagram post

Instagram post

 
Instagram carousel slide

Instagram carousel slide

Instagram carousel slide

Instagram carousel slide

Instagram carousel slide

Instagram carousel slide

Instagram carousel slide

Instagram carousel slide

 
Facebook post

Facebook post