MAKEUP POWER PLAYERS

Makeup Power Players 360 campaign featuring products by notable brand owners and creators. Ask was to drive sales and site traffic as well as incorporate each brand’s point of view. Creative concept illustrates the creators and owners as “gamified” avatars with their own unique strengths living within a digital world. Multiple assets include brand bios and information as well as product tips and tricks. Each product animation depicted a unique product feature or attribute. This was the first CGI-only product campaign featured at Sephora.

Contributed concept, storyboarding, layout and design

facebook instant experience

The instant experience acted as a web page which guided clients to discover new products. The unique to asset panning feature allowed clients to interact with each product or brand “world”.