NEW AND ONLY AT

“New And Only At” campaign featuring new and exclusive products at Sephora. Ask was to increase product awareness and drive sales and site traffic. Direction was to pick up the previous “New And Only At” look and feel but to refresh the creative. Creative concept focused on demonstrating covetability through heroic product photography as well as tension and urgency through beauty photography. Unique to campaign features included newly created 3-D product tower appliqués to disrupt the retail space as well as paid social “teasers” which partially revealed products to drive interest.

Contributed concept, storyboarding, layout and design