NEW AND ONLY AT

“New And Only At” campaign featuring new and exclusive products at Sephora. The ask was to increase product awareness and drive sales and site traffic. The direction was to pick up the previous “New And Only At” look and feel while refreshing the creative. Creative concept focused on demonstrating covetability through heroic product photography as well as tension and urgency through beauty photography. Unique to the campaign were newly created 3-D product tower appliqués to disrupt the retail space, as well as paid social “teasers” that partially revealed products to drive interest.

Contributed concept, storyboarding, layout and design