niche fragrance

Niche Fragrance 360 campaign featuring niche fragrance products at Sephora. Ask was to drive awareness and product sales for the category. Intent was to distinguish niche fragrance as its own category, as well as leverage look and feel for future iterations. Emphasis was focused on landscape research in order to determine niche visual cues, as well as differentiate from competitors. Creative concept focuses on the uniqueness of each fragrance paired with its sensorial experience. Natural elements such as stone and canvas depict the hand-crafted and artisan qualities of the category, and colorful and pastel tones demonstrate approachability.

Contributed concept, storyboarding, still life art direction, illustration, layout and design

CONCEPT SKETCH examples

PAID SOCIAL posts

Instagram carousel slides

INSTANT EXPERIENCE

The instant experience acted as a web page which guided clients to discover new products. Each fragrance was paired with an illustrated animation to depict its unique sensorial experience.