SKINCARE BY AGE

Skincare 360 campaign featuring products delineated by age at Sephora. Ask was to drive product sales and site traffic as well as organize 4 different categories for products: 20’s, 30’s, 40’s and 50’s+. Creative concept demonstrated ease of navigation through clearly illustrated click-through assets, as well as a sectioned landing page and front of store fixtures. Overall tone and manner was comfortable, approachable and relaxing to invite clients to learn more about their desired age bracket and curated products. Paid social videos incorporated digestible information and product recommendations to further illustrate ease of selection and use. Warm, neutral tones spoke to this ideas, and pops of color to visually delineated categories.

Contributed sketches, concept, layout and design