SKINCARE BY AGE

Skincare 360 campaign featuring products delineated by age at Sephora. Ask was to drive product sales and site traffic as well as organize 4 different categories for products: 20’s, 30’s, 40’s, and 50 ’s+. Creative concept demonstrated ease of navigation through clearly illustrated click-through assets, a sectioned landing page, and front-of-store fixtures. Overall, the tone and manner were comfortable, approachable, and relaxing, inviting clients to learn more about their desired age bracket and curated products. Paid social videos incorporated digestible information and product recommendations to further illustrate ease of selection and use. Warm, neutral tones spoke to these ideas, and pops of color visually delineated categories.

Contributed sketches, concept, layout and design