STYLING

Hair styling campaign featuring new and proven products at Sephora. Ask was to drive product sales, awareness, and site traffic, and to illustrate how to achieve your perfect hair day. Creative concept demonstrated aspirational, yet achievable styles through quick clips and a gratifying final hair reveal in paid social, as well as modern, colorful, and graphic creative in digital assets. Overall, the tone and manner were exciting and entertaining, and the product demonstrated ease of use, encouraging clients to buy.

Contributed sketches, concept, art direction, layout and design