What’s Your
Brooks Brothers Story?
Out of home branding campaign featuring several notable figures sharing their personal Brooks Brothers stories. Intent was to increase brand awareness and engagement. Viewers were encouraged to share their own stories by accessing a microsite. Assets spanned throughout New York City resulting in millions of impressions for the brand.
Contributed concept, layout and design
Taxi top
Subway station digital screen
Bus wrap
Newsstand
Train station digital screen
Train station digital screen
Taxi top